So, it looks like loyalty clubs and cards have become almost a way of life for most high street shoppers and to inject a bit of life into the industry it looks as though a number of ‘local loyalty’ initiatives are taking off. The rise of services such as Groupon® and the loyalty card from the SwindonAdvertiser are taking loyalty and associated discounts much closer to home. Non-chain high street businesses seem to have had a slower uptake of loyalty programmes due to their relatively smaller audiences and programmes such as the niche-bridging Nectar card don’t seem to offer a great deal back to the retailers.

This is where the SwindonAdvertiser has picked up. They offer a free to register clubcard that gives really great deals and discounts to any cardholder, the difference with this loyalty scheme is that the retailers are local and your loyalty is covered by one card.

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